Action has once again been voted France’s Favourite Retailer across all sectors in 2026. This is the fourth consecutive year Action has ranked first in EY-Parthenon’s annual Favourite French Retailer study. 

In addition to being the favourite retailer overall, Action also placed first in the Daily Products category, confirming Action’s strong position in the daily life of French customers.

EY-Parthenon’s study surveyed over 70,000 reviews across more than 200 brands.